DXL x FindMine: Championing Style and Confidence for Big & Tall Men

EXPLORE DXL x FINDMINE

• DXL "Big & Tall" Challenges

  DXL recognized a dual challenge in the fashion industry. Their customers, often underrepresented in mainstream style content, were looking for more than just clothes that fit—they were seeking the confidence that comes with knowing how to put together great outfits.

  

  How could they transform from being known primarily as a shirt retailer to becoming a complete style destination for their unique demographic of shoppers, while also filling the void of relatable style content for DXL big & tall apparel?

• DXL's Solution

  DXL partnered with FindMine to bring their vision to life.

  By implementing FindMine's AI-powered styling technology, DXL was able to:

  • Create dynamic, shoppable outfits on product detail pages, showing customers how to style each piece of DXL big & tall clothing.
  • Develop thematic landing pages that act as digital style campaigns, filling the gap in big & tall men's fashion.
  • Scale marketing initiatives for seasons, trends, and special occasions, ensuring DXL big & tall men always have fresh style inspiration."
    
    

  

  
  The partnership began with FindMine powering outfits on product pages but quickly evolved to leverage FindMine in creating dynamic landing pages for various DXL big & tall apparel campaigns, including:

  • Seasonal lookbooks (such as 'Spring Styles' & 'Summer Prints')
  • Occasion wear (like wedding guest attire)
  • Trend-focused collections (such as 'Denim Looks')
    

   

  These landing pages serve multiple purposes:

  • Recruit new customers through email campaigns, showing them the style possibilities DXL offers.
  • Guide shoppers from the homepage to curated collections, making style discovery easy and enjoyable.
  • Showcase DXL's styling expertise, positioning them as the go-to authority for big and tall fashion.
  • Increase product discovery and cross-category shopping, helping customers build complete wardrobes for DXL big & tall clothing.
    
    

  

  
  FindMine's solution empowered DXL to transform its digital presence from a simple clothing retailer to a comprehensive style destination. By leveraging AI-driven outfit recommendations and dynamically curated, themed landing pages, DXL could now offer its customers a personalized, engaging shopping experience without any extra lift from their styling team.

  This approach allowed DXL to capitalize on 'micro-moments' in fashion trends, such as the surge in backyard weddings, while promoting product discovery and increasing overall customer engagement with the brand. Importantly, this enhanced shopping experience operates at scale across DXL's entire product catalog, ensuring that every customer can find style inspiration tailored to their needs and preferences.

• Data-Driven Results

  The impact of FindMine's solution has been transformative for DXL's big & tall apparel, both in terms of business metrics and customer empowerment: 

  

  1. Increased Average Order Value (AOV):

  After adoption of FindMine's solutions, DXL saw a consistent increase in Average Order Value.

  Customers exposed to FindMine's outfit recommendations were more likely to add additional items to their carts, increasing the overall value of each transaction.
  

  2. Improved Conversion Rates:

  The implementation of FindMine's solution led to a dramatic improvement in conversion rates.

  This significant increase indicates that FindMine's outfit recommendations are not only inspiring customers but also effectively guiding them towards purchase decisions.
  
  

  

   

  3. Significant Revenue Contribution:

  By July 2024, interactions with FindMine's outfit recommendations were contributing 8.2% of DXL's total revenue. This substantial portion of revenue highlights the effectiveness of FindMine's solution in driving sales and underscores its importance in DXL's overall e-commerce strategy.
  
  

  

  
  4. Consistent High Engagement:

  Customer interaction rates with FindMine's outfit recommendations remained consistently high throughout DXL's ongoing partnership. This sustained engagement demonstrates that customers find value in the outfit suggestions, leading to increased time on site and more opportunities for product discovery.
  

  5. Strong Category Performance:

  FindMine's solution has been particularly effective in driving engagement across different product categories.

  Bottoms consistently received around 29-31% of clicks each month, indicating strong customer interest in completing outfits. Accessories also showed stable performance, contributing 14-15% of clicks monthly. This distribution of clicks across categories supports DXL's goal of becoming a complete style destination for big and tall men.

  Beyond the numbers, DXL has experienced a profound transformation in customer engagement for their big & tall apparel line. FindMine's AI-powered styling technology has elevated DXL's brand voice and customer experience, propelling them from "just a clothing retailer" to a comprehensive style destination for big and tall men.

  Customer feedback has been overwhelmingly positive, with customers appreciating the styled outfits and thematic campaigns that directly address their needs and aspirations. This response reinforces DXL's position as a trusted style authority in the big and tall fashion world, offering a complete styling journey that resonates profoundly with their customers.

• The Future of DXL with FindMine's AI

  As DXL continues to evolve its role as a style leader for big and tall men, FindMine remains a crucial partner. DXL continues to explore new ways to leverage FindMine's technology, including:

  	Personalized styling recommendations With FindMine Anywhere, retailers can deploy AI-powered shoppable styling content across their entire e-commerce ecosystem. From homepage to checkout, email to in-store, our solution delivers personalized, on-brand outfitting and product bundling at scale.
  	Custom experiences FindMine’s tagging and auto-attribution solution solves the problem of categorizing shoppable content for occasion, event, or any other criteria, at scale and with ML automation.
  	Easy integration with iOS FindMine’s iOS SDK brings our content modules to your native mobile apps, and exciting new applications of Apple Intelligence coming in 2025.

  As DXL continues to evolve with FindMine's support, the partnership exemplifies how AI-driven styling can revolutionize retail. By anticipating trends and providing personalized recommendations, FindMine enables DXL to build lasting customer relationships through style inspiration.

  This collaboration not only improves KPIs but reshapes the entire customer journey, empowering big and tall men to embrace their personal style with confidence. Through FindMine's approach, DXL is transforming how an often-overlooked demographic perceives and engages with fashion, proving that great style has no size limits.